What do these words have in common: flower, florist, flower shop? Apart from all containing the root of the word "flower", there is much more that they should share. Naturally, tied by the human force of the florist, the flowers and the flower shop are intricately connected. Beyond knowing that they're connected, it's important to ascertain that the connection is a good one that you, as a client, will want to involve yourself in.

All of us must admit to it happening at least once. Upon receiving a gorgeous bouquet, we admire the vivid array of colors that greet our dancing eyes, inhale the intoxicating scents, and then, we manage to... well, forget. Within a few days our beautiful bouquet is reduced to a faded and drooping version of its former glory. Not everyone is born with a green thumb, but optimizing the life of your bouquet does not require professional knowledge.